Assortment of cookies, brownies, cupcakes and a cake

Our Story

Sprinkles opened its first bakery in Beverly Hills in 2005, drawing long lines of loyal cupcake fans and celebrity endorsements. Today, the company has grown to 31 locations from coast-to-coast.  Passionate innovators, in 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles ice cream, cookies, and layer cakes.

Candace Nelson

Candace Nelson is the founder of Sprinkles Cupcakes, the world's first cupcake bakery.  Candace is a pastry chef and judge on the competition series Cupcake Wars and Sugar Rush.

Food Philosophy