Sprinkles opened its first bakery in Beverly Hills in 2005, drawing long lines of loyal cupcake fans and celebrity endorsements. Today, the company has grown to 31 locations from coast-to-coast.  Passionate innovators, in 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles ice cream, cookies, and layer cakes.