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Eat a cupcake and help plant a tree! To celebrate Earth Day, Sprinkles is donating the proceeds from our vanilla cupcakes to local tree planting and environmental care organizations.* Just look for the green tree to know that you are eating for a great cause! From April 21 to 25 Beverly Hills - TreePeople Newport Beach - Surfrider Foundation Dallas - Texas Trees Foundation *In 2008, we raised $3,000 for TreePeople, $2,700 for Surfrider Foundation and $3,250 for Texas Trees Foundation.