Sprinkles Cupcakes Food Philosophy

My great grandmother was renowned for the distinctive desserts she made at her San Francisco restaurant during the 1930's. She created pure, delicious, uncomplicated pastries – the result of her French culinary roots and her new American working life. These days, as I sift, whisk and frost at the bakery I began with my husband in Beverly Hills, I imagine our scratch-based cupcakes as a natural extension of my great grandmother's legacy.

As we continue the tradition of simple and satisfying desserts handcrafted from the best ingredients – not too precious, always just right – our hope is that Sprinkles Cupcakes will conjure up lovely memories of your own childhood or family, or simply the pleasure of good taste.

Candace Nelson

Founder, Sprinkles Cupcakes